The book, named after this substack is now well on the way to production. It will launch in March 2022.
I have, as I said I would, now removed all of the articles on this substack that go to make up the book. Some have been amended or redeveloped for the book. Some have been lengthened. More have been added. They have most importantly all been placed into coherent chapters so they will be easier for you to find.
The book is designed for those of you looking to start or scale your own business, but a lot of the advice contained in it is equally well suited to those of you managing teams and leading businesses for others.
When it launches I will of course let you know.
In the meantime I will continue to provide at the very least a “Recommended Reading” list each week of articles I found useful and interesting from the major consultancies of the World and the best publications.