Recommended Reading this Week
Articles on Marketing, Business and ESG, Organisation, AI, Machine Learning and Machine Intelligence
Marketing
A view from Google on some of the recent innovative approaches.
How do you address the balance between the sustainability agenda and the desire for growth in your business. Google examines how CMO’s can contribute.
Just how do you use data to grow your business? A google executive tries to offer a path.
Business and ESG
Can you define what Business Integrity means? This link will take you to the latest EY report on the subject, where governance appears to help.
What does it mean to be a data driven business? McKinsey try to help you understand this here.
Not all business sectors are created equal when it comes to the transition to net-zero. This article and the accompanying report will help you understand why.
AI, Machine Learning and Machine Intelligence
This is a paper examining how different companies have started to work in machine intelligence, and it identifies some common indicators of success.
Organisation
A view from the military that postulates that returning from deployment is similar to the trigger causing the great attrition amongst your staff. It’s worth a read.