Recommended reading this week
Articles on Marketing and Sales, Business Growth, ESG, IOT and Supply Chain
Marketing and sales
A well thought out paper on personalisation in all channels of customer contact.
The use of “shoppable video” in boosting consumer sales
Business Growth
One way to grow your business is by acquisition or mergers. This research indicates that having a programmatic approach to this topic is the best strategy.
A “new way” to measure your ability to scale your new ventures from McKinsey
ESG
An EY paper examining the role investors can have in helping “green” the economy
Internet of Things
An interesting interview talking about how we can accelerate even further the IOT to make it better for enterprise use and thus increase its value.
Supply chain
A paper from Bain suggesting ways that your engineering team can help you overcome the worldwide chip shortage. A mix of common sense and inspiration perhaps?