Recommended reading this week
Articles on ESG, AI, Digital and Analytics and Marketing this week
ESG
Sustainability regulations for packaging have become increasingly ambitious. A detailed understanding of the diverse regulatory landscape will be essential for companies to remain compliant. This paper talks about the current state
The e-commerce boom, widespread concerns about sustainability, and the digitization trend are spurring innovation in the packaging industry. Many consumer products will soon be in packages that are stronger, sustainable, and smart.
AI, Digital and Analytics
Too many companies still rely on manual forecasting because they think AI requires better-quality data than they have available. Nowadays, that’s a costly mistake. You can read more here
Worldwide, companies spend an estimated $230 billion on managing business processes. These range from customer-service functions, such as call centers, to back-office processing in applications such as claims, payments, finance, and procurement. To date, outsourcing deals that explicitly call for next-generation technologies account for only a small share of the total spend. But that share is growing quickly. Read more here.
A relative lack of top software companies threatens Europe’s economic competitiveness. To turn that tide, the private sector has to stop trying to play catch-up and take an altogether new approach. You can read McKinsey’s views here.
Marketing
Programmatic advertising is evolving as people’s preferences shift focus away from third-party cookies to first-party data. Google commissioned Forrester Consulting to field an online survey with 1,065 brand marketers and ad agency professionals. The results show that 85% of those surveyed are already updating their tactics to address future privacy regulations. Discover four strategies to help you keep up with privacy-first marketing.