Business Strategy
Just what is a business ecosystem model? Get EY’s interpretation here and see what this approach can do for your business.
Bain have introduced an interesting paper on business forecast models and why the ones we use now should be changed.
Analytics
When evaluating operational processes, human observation goes only so far. New data and analytics technologies can yield insights that are much more objective—and powerful according to this McKinsey paper.
A differentiated commercial engine focused on just a few digital and analytics levers can more than double aftermarket revenues for industrial companies, and it looks like it is universally applicable
Sales and Marketing
COVID-19 has made e-commerce more competitive than ever. Paying attention to customer reviews will give organisations a necessary edge. Read McKinsey’s paper here.
Marketing and sales groups must be in sync for pipeline management to accelerate growth. Read the proof Bain provide here.
Find out how Jaguar Land Rover, working with its global media agency Dentsu X, innovated its online shopping experience, growing lead volume by 450% while reducing cost per lead by 84%. A google paper explains how.
B2B sales have truly moved to omnichannel. Read the evidence and what you can do to catch up from McKinsey here.