Recommended reading this week
Articles on Marketing, Data Analytics, ESG, Supply Chain, Digital Transformation and AI
Marketing
The need for a business to adopt a Full funnel marketing strategy and what it is.
For those of you involved in digital marketing here are some insights into Google’s conversion modelling
How EON are addressing the need to communicate and market to customers and prospects in the light of new data protection norms. It’s entitled Power and Privacy
Data Analytics
An EY report, part of their CFO imperative series. This one is about transforming data into insights
ESG
A McKinsey podcast with PayPal. Examining how they emphasise the ‘S’ in ESG throughout their business
Supply Chain
A discussion with Henkel talking about how they introduced resilience into their supply chain
Digital Transformation
A short paper from McKinsey that includes a CEO playboook for achieving digital transformation inside their business.
AI
A really comprehensive paper from Gartner about all things “AI”. It’s full of useful links and their definitions of the terms you will come across as you enter this world.