Recommended reading this week
Articles on Marketing, Sustainability, Customer Interactions and Company Organisation after Covid.
Marketing
Some advice from Google about how to adjust your marketing measures in 2022.
Sustainability
The seven trends to watch in sustainability from McKinsey ahead of COP26. Brief but with some interesting and valuable links to other articles and research.
Opportunities exist not just in established businesses to benefit from the transition to “net zero”. This study looks at the UK market and has some interesting suggestions.
Exploring how collaboration across your value chain can help your sustainability journey.
A McKinsey paper looking at the maths of restricting Global Warming to 1.5 degrees. The conclusion is it is possible, but it is daunting and will affect everybody.
Customer interactions
The results of a study done on banks with respect to their efforts to “know their customers”. Some interesting lessons and pointers for all consumer facing businesses, and B2B’s as well.
Organisation
A piece of work by Bain examining how CEO’s are feeling about their businesses after the last two years and how they are preparing them for the future