AI
An article that examines the use of AI in procurement processes in the form of autonomous negotiations and compares it with the use of e-auctions
Analytics
Using predictive analytics to improve customer experience. Another really interesting and insightful read
Digital marketing
A good and informative article about how best to position and execute digital marketing for SaaS businesses. In truth I think this applies to most businesses. There are some early generalisations that I don’t fully agree with but its packed full of very good suggestions and guidelines about how to get the best from your digital marketing dollar spend.
A survey from McKinsey on the use of digital channels once the pandemic comes to its end.