A digital marketing case study
The story of the digital marketing campaign that helped Trade Extensions triple in size and led to its acquisition
Today I was reminded of a video conversation I was part of during lockdown that outlined the approach I took to digital marketing. It’s worthwhile watching and sharing this for anybody who is trying to, or thinking of employing digital marketing to grow their business, no matter its size.
This really worked for us and I still believe in the mechanisms detailed here. I always suggest a similar approach to startups or growing businesses that do not have unlimited funds to spend on marketing. Using a thoughtful approach and not using “gated content” in my opinion is a real winning strategy.
The use of Digital Marketing to grow a business
I hope you enjoy the video and gain something from it.